Gift Cards

The NAPA Gift Card program is a great way to drive sales for any gift-giving occasion: birthdays, congratulations, back-to-school, thank you, holidays, and more. Stores that participate in the NAPA Gift Card program will not only benefit from the customer buying the gift card, but also from the increased traffic of customers redeeming the card. It’s also a great way to reach new customers.

Gift Card Statistics

The popularity of gift cards in the U.S. has grown significantly since their introduction in the mid 1990s.

  • Two-thirds of all consumers have purchased at least one gift card.
  • Fifty-five percent of gift card recipients need more than one trip to deplete the value of their card.
  • In 2004, the average value of gift cards was $59.
  • In 2005, consumers spent at least $35.3 billion on gift cards.
  • Two-thirds of adults who like to receive gift cards enjoy receiving them throughout the year.
  • Eighty-one percent of consumers purchase gift cards for birthdays, versus 67% for holidays.

(Sources: American Greetings,, Green Sheet Quarterly, National Retail Federation)

The NAPA Gift Card program is available at all NAPA company owned stores, as well as independently owned NAPA AUTO PARTS Stores and NAPA AutoCare Centers that sign up for NAPA SafePAY+. The NAPA Gift Card is exclusive to NAPA and can only be purchased and redeemed at participating NAPA SafePAY+ locations.

Stores connected to the NAPA SafePAY+ network can enjoy the low cost of the NAPA Gift Card program. There are no hidden costs or monthly fees. The NAPA Gift Card costs only $0.10 per transaction unlike major credit cards, which charge up to 3.00% of the sale and $0.22 per transaction.

The NAPA Gift Card program also has many benefits for customers. There are no customer fees, no declining balances, no expiration dates, and no dormancy costs. Customers can reload a card with as little as $5.00 and as much as $500.00, but the total value may not exceed $1,000.00. The cards cannot be redeemed online and may not be used as payment on a credit account. Additionally, the cards must be safeguarded, as they will not be replaced if lost or stolen.

All store locations currently enrolled in NAPA SafePAY+ will receive a free NAPA Gift Card starter kit. The kit includes 100 free NAPA gift cards, a display rack, some in-store marketing materials, and a user guide. New locations that enroll in NAPA SafePAY+ will have a starter kit automatically shipped to them at no cost. Additional NAPA Gift Card materials, including gift cards, can be ordered at Simply visit the section designated for NAPA SafePAY+.

Don't miss out on all the benefits of the NAPA Gift Card program. It’s a perfect gift that’s easy to buy, easy to give, and easy to redeem! It’s one of the many perks for participating in NAPA SafePAY+.

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  • Sales Average 140% of Value
  • No Expiration Dates or Fees
  • 100 Free Cards & Easy Replenishment
  • Perfect for Special Events & Incentives
  • Undenominated & Reloadable
  • Only at NAPA Locations



“I am looking forward to leveraging the NAPA gift cards. We don’t have a great return policy, and so I plan on using these gift cards in place of cash back. This will satisfy my customers while keeping money on hand. And, during the holidays, we get significant requests for gift cards, and in the past we have had to scribble something on paper to use. With NAPA SafePAY+, my customers feel more confident in using a streamlined approach with these gift cards. Thanks NAPA for this upgrade.”

Sammy Johnson

“We are looking forward to the gift cards and I plan on giving them out when I do big jobs for fleets and others. We also plan to utilize these for various promos we plan on running in the near future.”

Larry Witzberger of ASAP Auto Care
Wheeling, WVA
Enrolled in NAPA SafePAY+ on 11/24/2010

“We plan to utilize the gift cards in a HUGE way. Every promo will have gift cards tied in with them. We will use them during the holiday season, giveaways, etc. We are asked about gift cards frequently, and feel this could be the solution we have been waiting for.”

Matt Harrison of NAPA Abilene
Enrolled in NAPA Safe PAY+ on 1/09/10